The Great Observation Wheel - Beijing, at 208 metres will be the world's largest giant observation wheel together with an appropriately designed and customer friendly commercial facilities. The key objective of the design and development concept for the Project is to position it as a Beijing landmark with exciting and convenient supporting retail facilities.

This will be done by improving the operational strengths of the London Eye - which is one of Europe's most successful visitor attractions and eradicating its relative weaknesses. Development planning and operations for the Project will draw from a mixture of both traditional as well as recent successful new leisure and entertainment models now operating throughout the USA and Europe.

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